Digital Marketing Specialist

Landing Page Development and Optimization

• Design, develop, and optimize landing pages for various campaigns to improve user experience and maximize lead conversion rates.
• Conduct A/B testing on landing pages, analysing performance and implementing changes to optimize conversion.

• Handle technical updates and edits on the company website, ensuring alignment with marketing campaigns and lead generation goals.
• Ensure website functionality, SEO structure, and usability meet industry standards and appeal to UAE real estate prospects.
• Work with the IT Administrator in managing the website and perform backend maintenance to improve site performance and user experience.

• Launch lead generation campaigns by implementing tracking mechanisms, ensuring accurate lead capture and reporting.
• Integrate website forms and landing pages with CRM tools for seamless lead flow and tracking.
• Collaborate with the Digital Marketing Manager to refine the lead qualification process and ensure all leads are accurately captured.

• Develop and execute email and WhatsApp marketing campaigns, focusing on audience segmentation, content personalization, and message scheduling.
• Analyse email and WhatsApp campaign performance, making adjustments to improve engagement and conversion rates.
• Ensure compliance with UAE-specific regulations for email and WhatsApp marketing.

• Set up and monitor digital analytics tools (e.g., Google Analytics, Tag Manager) to track website and campaign performance.
• Implement tracking codes, UTMs, and pixels on digital assets to monitor user behaviour and conversions accurately.
• Regularly provide data-driven insights to the marketing team, highlighting areas for improvement and optimization.

• Stay updated on the latest digital marketing tools, trends, and best practices within the UAE real estate sector.
• Proactively suggest new tools, technologies, and strategies that could enhance lead generation and improve digital marketing efficiencies.

• Bachelor’s degree in marketing, Communications, or a related field.
• Experience: Minimum of 3 years in digital marketing, specifically within the UAE real estate sector (lead generation).
• Strong knowledge of paid advertising platforms (Google Ads, Meta Ads, Facebook Ads, Instagram Ads).
• Familiarity with website analytics and ad performance tools like Google Analytics and Facebook Business Manager.
• Excellent understanding of current digital marketing trends, SEO, and SEM.
• Proficiency with the Zapier platform automation and AI automations is added advantage.